YOUR INVITATIONDrayton Bird's Last Hurrah You’re invited to The Most Profitable Party­ You’ll Ever Attend
“Cocktails with Drayton”
Melbourne - 15th November, 5.30pm to 8.30pm, Rydges Melbourne - 186 Exhibition Street
Sydney – 21st November, 5.30pm to 8.30pm, Rydges North Sydney - 54 McLaren Street
Sponsored by
What’s a drink with Drayton worth?
“Drayton Bird knows more about direct marketing than anyone in the world”
- David Ogilvy
“Wise and Wily … People all over the world have been lucky enough to learn from him”
– Sir Martin Sorrell
“None of us would be here but for Drayton”
– Clayton Makepeace, world’s highest paid copywriter
Why should you be there?
Because you'll feel you sat down with an old hand and he spilled the secrets of success.
Because he shows you, with example after example, how these secrets are hidden in full view. You just need to blow away the corporate bullshit, see through the latest fad for what it is, and grab the basics by the scruff of the neck.
Because you'll leave seeing your business in a totally different light. The mist will lift. The distractions fade away. And you'll be excited about your action plan. Remember that excitement? That excitement when you first started your business? Your first job? You’ll recapture it!
Because you'll be so fired up after he’s smashed a freight train of commonsense through your thoughts, you'll never forgot the evening you had 'cocktails with Drayton'
Years ahead of his time
Did you realise the Internet means all marketing is now either pure direct marketing or shaped by direct marketing?
Drayton’s book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982.
In 2003, the Chartered Institute of Marketing named him one of 50 individuals who shaped today’s marketing.
He has helped sell just about everything from Airbus planes to Peppa Pig.
And many of today’s top marketers started out with him
Here’s just three of scores of success stories:
David Nobay, cited Drayton as the person who inspired him. Andy Greenaway, named number one Creative Director in Asia – three years in a row. Rory Sutherland, Vice Chairman of Ogilvy Group U.K. and hilarious TED speaker. Drayton spotted him the day he first saw him.
What you’ll get at Cocktails with Drayton
Three FREE books
All delegates will get FREE digital copies of Drayton’s best selling books:
“How to Write Sales Letters (And Emails) That Sell”
“How to Get a Better Job”
“How even a Business Idiot like me made a million or two”
Not just another mouthy “guru”
Drayton’s been visiting Oz since 1974 – when he was stony broke, trying (and failing) to sell fake Chagal paintings and swimming pool franchises
He did his first speaking tour in 1984, attracting hundreds all over Australia … and he’s been coming ever since.
Now that he’s about 356 years old this is his last serious tour …
And he’ll reveal the most important things he’s learned from working in 54 countries around the world …
… Working as Worldwide Creative Director at Ogilvy & Mather and running his own businesses.
(He doesn’t just spend other people’s money … he invests his own in real businesses - including a restaurant)
And he’s paid his dues – been so broke he had to live under a false name for 7 years.
Just one snippet he reveals will more than pay for the evening.
Wondering if you can spare the time? Read these comments:
“Your books are among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins.”
– Gary Bencivenga, widely regarded before retirement as the world’s best direct marketing copywriter
“That was great … 48 hours later I got two good pieces of copy from people who’d never written before in their lives.”
– Rowan Gormley, co-founder of Virgin Money and Virgin Wines, and founder of Naked Wines
“The most stunning results I’ve ever seen.”
– Chris Santry, Managing Director of Investment Research Services
“Your creative is the only material we have that consistently meets and exceeds its targets.”
– James Perrin, PruHealth – Prudential Assurance
“The response was 5 times higher than the TV ads, with 60% less cost … the visitors to our website were DOUBLE and we had phone calls to our office. This never happened before … and all from 5 minutes advice.”
– Jaime Montesinos, Principal of IPM Business School in Lima, Peru
Got questions about your marketing, your business or your career?
Drayton will answer questions for 30 minutes on the night
PLUS reply to any emailed questions afterwards
Still not sure you should be there?
“BeachBody.com had a moderately successful DRTV fitness business doing $6 million per year. Then the company started to employ the suggestions and strategies of Drayton Bird, and in its next year the company topped $40 million in sales.”
– Carl Daikeler, founder and CEO
“A full-on, no-holds barred exposé of what works and what doesn’t work in the world of marketing communications.”
– Dave Edmonds, Head of Marketing Communication for NatWest Bank
“I really respect and admire your work. I have your books here and I’ve read through them to pick out all kinds of golden nuggets.”
– Yanik Silver, SurefireMarketing.com
“I built my business on Commonsense Direct Marketing – It always points you in the right direction.”
– Andrew Turner, MD and founder of Central Trust (Britain’s biggest loan business)
“There is no better craftsman of the word in the world.”
– Derek Holder, Founder of Institute of Direct Marketing
“Every day you remind me of something close to my heart, a viewpoint long forgotten, or something I’m actively thinking about.”
– Steven Taylor, Marketing Director of Premier Resorts Limited
“A great communicator who is funny while delivering superlative content.”
– Prof. Srikumar Rao, author of “Are you ready to succeed.” His Creativity and Personal Mastery is the only business school course with its own Alumni Association
Just a few of the World Class Brands he’s helped
American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa, Virgin and Volkswagen.
The evening only costs $125. You get drinks, canapes, the benefit of Drayton’s 50+ years of marketing experience PLUS 3 FREE books.
Places ARE limited. Act now.
Group discounts available
Contact: hurrah@madmail.com.au for details.
This event is being managed by Malcolm Auld Direct Pty Ltd. Your ticket receipt will be issued by Malcolm Auld Direct Pty Ltd.